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Business sostenibili e il greenwashing nel settore automobilistic o by Luca...
£31.99
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Located in: Farnborough, United Kingdom
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eBay item number:235331548493
Item specifics
- Condition
- ISBN
- 9786200837660
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- Italian
- Publication Name
- Business Sostenibili E Il Greenwashing Nel Settore Automobilistico
- Item Height
- 229mm
- Publisher
- Edizioni Accademiche Italiane
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 104g
- Number of Pages
- 64 Pages
About this product
Product Information
Questo libro analizza e spiega le strategie di greenwashing messe in atto dalle aziende, i rischi che affrontano e le possibili alternative. La libro si concentra sul settore automobilistico che, soprattutto negli ultimi anni, e stato protagonista di molte critiche e scandali ambientali. Il lavoro si divide in tre parti: Nel primo capitolo vengono definite le caratteristiche dei business sostenibili, dei vantaggi che questi business possono ottenere attraverso esempi pratici e anche le limitazioni alla loro diffusione.Si prosegue entrando nel dettaglio della comunicazione attraverso il Green Marketing e delle forme che questo puo assumere. Viene trattato inoltre il rischio greenwashing e le caratteristiche che contraddistinguono questa sleale strategia.Nell'ultima parte si espongono tre casi di greenwashing nel settore automobilistico: gli effetti collaterali dei motori diesel, il Dieselgate, la falsificazione dei test d'emissione di Hyundai e Kia.
Product Identifiers
Publisher
Edizioni Accademiche Italiane
ISBN-13
9786200837660
eBay Product ID (ePID)
28046667807
Product Key Features
Publication Name
Business Sostenibili E Il Greenwashing Nel Settore Automobilistico
Format
Paperback
Language
Italian
Subject
Marketing
Publication Year
2020
Type
Textbook
Number of Pages
64 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
104g
Additional Product Features
Item description from the seller
Business seller information
Waterstones Booksellers Ltd
Wordery Specialist
Waterstones
203-206 Piccadilly
London
London
W1J 9HD
United Kingdom
Value added tax number:
- AU 300013695273
- CA 86820881RT0001
- CH 442275272
- GB 108277024
- NZ 130504191
Company registration number:
- 00610095
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:235331548493
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Seller Feedback (653,593)
m***0 (1101)- Feedback left by buyer.
Past 6 months
Verified purchase
As described, favourable price, well packed, delivered on time and I was kept fully informed about despatch and delivery. An excellent book, too. I have used this seller previously with very professional service and will no doubt do so again.
0***6 (173)- Feedback left by buyer.
Past 6 months
Verified purchase
the book was as described and same as the pictures. it was despatched and delivered in just a few days. and very well packaged. good communication with this seller, and I would buy from this seller again.
o***_ (472)- Feedback left by buyer.
Past 6 months
Verified purchase
Amazing seller and extremely kind & helpful. Thank-you so much!! Super fast delivery and the packaging was absolutely great and the book arrived in perfect condition and is just as described. I’m super pleased!! 📚💕🥰 Excellent communication and a real pleasure to buy from. You have some lovely items and I hope to buy from you again really soon!! Thanks so much.🙏☺️
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